Social strategy
Organic social built as a business-driving function: channel strategy, launch planning, and the systems and reporting that turn attention into measurable growth.
Savannah Walker · Social Media Expert
Social that drives real growth, not content calendars.
I help brands people believe in turn social into a business-driving channel through strategy, creative direction and community building.
100,000+followers added at Cirrus Aircraft
200%+year over year audience growth
6M+organic impressions on the SR Series G7+ launch
$60K+revenue from a three-week organic promotion
Selected work
Launches, content & partnerships
Product launch · Cirrus Aircraft
SR Series G7+
- Role
- Led organic social strategy
- Strategy
- Simplify an industry-first innovation through creator partnerships and owner stories
- Outcome
- 6M+ organic impressions · 7M video views · 120K+ engagements
Product launch · Cirrus Aircraft
G3 Vision Jet
- Role
- Led organic social strategy
- Strategy
- A cohesive premium narrative paired with owner stories and high-profile demos
- Outcome
- 2.1M organic impressions · 6,000 landing page clicks
Ambassador partnerships · Cirrus Aircraft
Cirrus Ambassador Program
- Role
- Built and lead the program end to end
- Strategy
- Trusted, real-world voices: Sarah Daniels, Josh Dobbs, Ian Somerhalder, Maverick McNealy & Mike Goulian
- Outcome
- A new, scalable channel for awareness and lead generation
Promotion · Cirrus Approach™
Cirrus Approach Summer Promotion
- Role
- Led organic social strategy, in tandem with paid social
- Strategy
- Educational storytelling plus ambassador user-generated content
- Outcome
- $60,000+ in revenue · 500+ link clicks in three weeks
Design launch · Cirrus Aircraft
SR Series Arrivée Edition
- Role
- Led organic social strategy
- Strategy
- Visually driven storytelling around craftsmanship and personalization
- Outcome
- 500K organic impressions · 200K video views
Content & community · PetSafe Brands
PetSafe Brands
- Role
- Led organic social and digital content across four brands
- Strategy
- Short-form video, influencer partnerships and community management
- Outcome
- Grew awareness and engagement across Instagram, TikTok, Facebook, Pinterest & X
What I bring
Three ways I help brands grow
Creative direction
Premium, visually driven content that simplifies complex products, from launch films and short-form video to campaign concepts that earn attention.
Community building
Ambassador and creator programs built from the ground up (strategy, vetting, contracts and long-term partnerships) plus the community management that keeps people coming back.
A bit about me
Strategist & creative at heart
I’m a self starter and a builder. I don’t work for brands I don’t believe in, and I view social media as an escape from the noise.
Most recently, I’ve owned the full scope of organic social at Cirrus Aircraft, from strategy to execution, performance and growth. Before that, I led organic social across PetSafe, SportDOG, Kurgo and Premier Pet.
More about me →
Let’s talk
Have a launch, a brand or a role in mind?
Whether it’s a single project, an ongoing partnership or the right full-time opportunity, I’d love to hear about it.